Ahmedabad

A.G. Krishnamurthy, the founder of Mudra Communications Limited and MICA institute in Ahmedabad passed away this morning after a brief illness.

Krishmanurthy passes away on the 25th anniversary of MICA.

As founder Chairman and Managing Director of Mudra Communications, he took his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in 23 years.

Born on the 28th of April, 1942 in Vinukonda, in the southern state of Andhra Pradesh, Krishnamurthy graduated in History at the Andhra University. In 1968 he joined the Calico Mills, a big textile name in the 60s and 70s, to assist Smt. Giraben Sarabhai. In 1972, he moved to their Advertising Agency, Shilpi Advertising as an Account Executive and then joined Reliance Industries in 1976 as their Advertising Manager. Four years later, on the 25th of March, 1980, he founded Mudra Communications.

In March 1991, he set up Mudra Institute of Communications, Ahmedabad (MICA), the only advertising institute of its kind in Asia. MICA was set up to feed the growing Indian advertising industry with trained talent

He retired from Mudra on 31st March, 2003, and was The Chairman of AGK Brand Consulting.

He was author of best seller books Dhirubhaism and Dhirubhai Ambani: Against all odds.