Hitachi Chemical Co. Ltd., a Group Company of Hitachi Ltd., Japan today formally announced a strategic alliance partnership with Ahmedabad based, Alf Technologies for Hitachi Automotive Batteries in India.

Hitachi Automotive Batteries with an international market presence for more than 10 years is today a major player in the industry. Hitachi Chemical had launched its brand of car batteries in India in 2015, and has now launched its new commercial vehicle batteries and extended its range of car batteries in the country.

Alf Technologies, incorporated in 2010, has a pan-India presence in the automotive battery market, with a wide-range of lead-acid batteries.

Elaborating on the market potential of Hitachi Automotive Batteries, Mr. Jackie Chuah, Director – Hitachi Chemical Asia Pacific Pte Ltd, Singapore, said, “Hitachi Chemical strengthened its position as a leading player in automotive batteries when it acquired the Shin Kobe Group, Japan in 2013. We launched our products in South East Asia in 2013 and forayed into India in 2015. India is a natural choice, as it is the 2nd largest passenger car market in Asia and the 6th largest in the world. The Indian Battery Industry grew by 9-10% year on year in 2015-16, with an exponential replacement market potential of 18 million units for automotive batteries and 30 million units for 2 wheeler batteries. We at Hitachi Chemical, employ cutting-edge technology and automation to ensure hi-quality performance and reliability of our batteries. Importantly, our Energy Storage Devices account for 20% of the total turnover Hitachi Chemical.”

Commenting on the Strategic Alliance Partnership with Hitachi Chemical, Mr. Parth Jain, Director-Alf Technologies (India) Pvt. Ltd, said, “This synergy between Hitachi Chemical Co. Ltd. and Alf Technologies will enable Hitachi automotive batteries with a pan-India presence of more than 10,000 counters in the next 3 years. Hitachi Chemical’s brand legacy and technological prowess, coupled with our extensive distribution network should see us achieve 10% market share in automotive batteries in 3-5 years, with a projected turnover of INR 250 crore in the same time frame.”

Salient Features of Hitachi Automotive Batteries:

-Made by Japanese Technology and Design
-100% Sealed Maintenance Free Batteries
-Expanded Grid Technology for longer life
-Global OEM Presence.

DeshGujarat