Dena Bank unveils Digital Village Gulabpura in Gujarat

Ahmedabad: Dena Bank, India’s trusted family bank, unveiled its first digital payment enabled village in Gulabpura village near Ahmedabad after Hon. Chief Minister of Gujarat Shri Vijay Rupani had declared Gulabpura as a ‘digital payment enabled village’ in the New Year. Taking clues from the Hon. Prime Minister’s vision of Digital India, Dena Bank has networked the entire village through digital equipment in terms of information sharing and cashless payment transactions. Each villager has been educated and trained to use cashless & digital payments mode.

Inaugurating the digital village, Shri Ashwani Kumar, Chairman & Managing Director, Dena Bank, said, “The Bank is working on the digitization programme for several months now and today, we are happy to convert the village Gulabpura into a digital mode. This announcement is a part of the Bank’s continuing effort to provide digital ecosystem across the country. We have plans to initiate such digital village concept in 25 more locations by March 2017 and are targeting a total 100 digital villages in near future.”

Dena Bank has activated the savings account of villagers in Gulabpura Village through Aadhar seeding process and linked to all the respective RuPay cards holders with the help of Dena Bank’s branch co-ordinators. Dena Bank has provided Point-of-Sale (POS) to a Fair Price shop and also facilitate them to accept payment via e-Wallet using QR code or mobile number. Most shops have been identified and provided Dena Easy POS and rest of the small shopkeepers have been educated in e-payment methods and helped to download e-wallet application. There is a milk collection centre in the village and all the members and collection centres have accounts in the Bank. This centre has applied for Point of Sale (POS) machine. Bank Mitras have played a major role in opening Bank accounts and activation of Rupay Cards.

The Bank undertook the digital awareness message among the villagers with the help of Nukkad Natak in which the volunteers showcased various ways in which day-to-day transactions can be done by digital means.

DeshGujarat