Ahmedabad: Samsung, the largest Smartphone selling company in India, today said that the mobile phone industry in the country has fully recovered from the ‘minor’ effects of demonetization and the company was showing growth trends in sales in January.

Talking to media persons here on the occasion of the announcement about a new phone, Vice President, Mobile Business, Samsung India, Manu Sharma, said that as the mobile phones have become an integral part of life, its business was least effected owing to demonetization.

‘In November there was a very minor effect on sales which returned to normal in December and in January it is back on growth trajectory. Every year around Diwali in October the sales shot up by 30 to 35% and it comes down the next month. This year also the November sales, when demonetization was announced, showed a downward trend. There was only a minor effect owing to demonetization. In December the sales figure were back to normal and in January it is showing a robust growth trend of double digit. We have launched four new products in last 19 days,’ he said adding that both online and physical sales were showing a rise post demonetization.

He said that various initiatives by the government to increase e payment activities were paying off.

Shama said that Samsung, which manufactures all its phones for Indian market in India itself had a 46.9 % share in the Indian Smartphone market and 42.7% in Gujarat. In feature phones segment its share was around 36%. He said that there was very little export from Indian manufacturing facilities of the company.

On the occasion he announced the launch of Samsung’s all new smartphone Galaxy C9 Pro which has a 6 GB RAM, 64 GB inbuilt memory expandable up to 256 GB, 6 inch HD screen, 16 MP front and rear cameras, wide F 1.9 aperture and 4000 mAh battery. With price of Rs 36900 it will be available for sale from later half of February and can be pre-booked from January 27.

DeshGujarat