Gujarat based Havmor launches India’s costliest ice cream priced at Rs 1,000

Ahmedabad: City headquartered Havmor Ice Cream today unveiled the country’s most expensive Ice Cream Dessert at – Huber & Holly, Havmor’s flagship ice-cream café in Ahmedabad. “The Mighty Midas” made with 24-carat gold flakes and is priced at INR 1000.

The Mighty Midas is created with a host of exotic ingredients including as fresh gooey brownies, caramelized almonds, nutty praline, rocher balls, hot fudge, Belgian dark chocolate ice cream and hazelnut chocolate. The toppings of this unique offering include a swirl of golden chocolate ice cream, a raspberry rose sorbet macaroon, a pipette of passion fruit, a caramel chocolate bar and is finally wrapped with 24-carat gold. Each of these ingredients are fresh and are made in-house through artisanal process.

Mighty Midas is available at Huber & Holly in Ahmedabad and will be soon launched in Hyderabad. The launch of the product will be supported by an advertising campaign on digital and print media platform.