ZEE inks pact with Jio: 37 LIVE TV Channels now available for Jio’s subscribers
October 10, 2018
Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”) and Reliance Jio Infocomm Ltd. (“Jio”) today announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will cater an access to ZEE’s content, which comprises of 37 LIVE TV channels to 227+ Mn subscribers of Jio.
ZEE5 App, the home of extensive digital content library of ZEE, which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will also be available for download.
Speaking on this decision, Mr. Amit Goenka, CEO, ZEE International & Z5 Global said, “We are extremely glad and excited about this positive development. As content creators our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”
Mr. Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio we are committed to providing our consumers the best of content from India and the world in our
quest to accelerate digital inclusion in the country.”
ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.
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