Lucknow: To create awareness and sensitize people on the importance of keeping the River Ganga clean, National Mission for Clean Ganga (NMCG), the implementing agency for “NamamiGange Programme” has partnered with Reliance Industries Ltd. (RIL).

Under this partnership, Reliance Jio Infocomm Limited, which is the digital arm of RILwill send out Clean Ganga messages through SMS and Digital banner push notifications to itslarge customer base, during the KumbhMela 2019. The content of such messages has been provided by NMCG.

Reliance Jio has also embedded ‘Ganga Anthem’ in the ‘Kumbh Application’, which has been specially developed for JioPhone.More than 50 million JioPhone users will now be able to enjoy the Ganga Anthem, in addition to the other features of the application.

Through this collaboration,NMCG will be able toleverage the extensive reach of the Jio network to spread the messages of ‘Clean Ganga Initiative’ directly and instantly to millions of people across the country during the Kumbh Mela 2019.