Surat: The Surat Chamber of Commerce and Industry (SGCCI) is set to organize the Sparkle International Gems and Jewellery Exhibition 2024 from December 20 to 22 at the Aathva based Indoor Stadium. This event will feature a stunning display of designer jewellery, with a special focus on wedding collections.

Core Attraction: Wedding Jewellery

The highlight of the exhibition will be an exclusive showcase of wedding jewellery, catering to brides and their families. The Surat Chamber plans to invite 100s of soon-to-be-married couples along with their family members to the event. This tradition follows last year’s successful event, where more than 600 couples and their parents participated.

Focus on Business-to-Customer (B2C) Model

According to SGCCI President Vijay Mevawala, the exhibition will operate on a B2C model, ensuring direct interaction between customers and more than 30 participating jewellers from across India. The exhibition will not only display Surat’s exquisite jewellery but also promote the city as a hub of craftsmanship to both domestic and international audiences.

Wedding Season Specialities

In line with the ongoing wedding season, jewellers have curated a special collection of necklaces, wedding sets, and fusion designs. The exhibition will feature jewellery that complements wedding outfits, offering brides an all-in-one solution for their jewellery needs.

“For brides, jewellery is a vital part of their overall look, and matching the perfect pieces to the occasion and outfit is essential,” said Mewawala. “Through Sparkle, we aim to provide a single platform where all their wedding jewellery needs can be met.”

Special Features

•NRI Collection: Unique designs tailored for non-resident Indians will be on display, highlighting the cultural heritage of Indian jewellery.

•Designer Jewellery: Classical and contemporary fusion designs will cater to diverse tastes and styles.

•Interactive Experience: Visitors will have the opportunity to explore and purchase jewellery directly from leading jewellers.

Promoting Surat’s Jewellery Legacy

The Sparkle Exhibition is a significant event for Surat’s gems and jewellery industry, showcasing the city’s craftsmanship and innovation to the world. The event is expected to draw thousands of visitors and reinforce Surat’s reputation as a global jewellery destination.

The Surat Chamber has promised a memorable experience for couples and their families as they prepare for their special day. The exhibition will combine tradition and modernity, offering a wide range of jewellery to match every bride’s dream wedding look. DeshGujarat