Anand: After the launch of Camel Fresh Milk, Camel Long life milk and Camel Chocolates, Amul has announced launch of Camel Milk powder and Camel Milk Icecream.

According to Amul statement, Camel milk is rich in minerals. It improves gut health and helps in boosting immunity. Used for thousands of years across various cultures, the milk even finds mention in Ayurvedic texts for its many benefits. Camel milk contains an insulin-like protein, which manages sugar level in the blood. Camel milk powder is a product which can help not just in management of diabetes, but its prevention as well.

Amul Camel Milk Powder is priced at Rs 35 for 25g pack, (Rs 140 per 100g) which is approximately one fourth the price of similar product currently available in the market. The milk powder has shelf life of 8 months from date of manufacturing. This will be real boon to the milk producers of Kutch as it will help extend the shelf life of milk and extend its availability through Amul’s nation-wide distribution network. The product has also been launched on leading ecommerce platforms.

The statement further said: Amul Camel milk powder is made from natural camel milk procured from camel herders in Kutch region of Gujarat. The milk undergoes stringent testing and quality control before being converted to camel milk powder in Amul’s modern, state-of-the-art plants. Amul has tried to maintain the powder as natural as possible with no addition of sugar or preservatives.

Amul’s new Camel Milk ice cream is made from 100% camel milk. It contains less fat (only 4.4%). It has no added flavours or colors to provide authentic taste of camel milk to the consumer in form of ice cream. The product is launched in Jumbo Cup (125ml) at MRP Rs.30/-.

The product will be available nation-wide through Amul’s strong icecream and frozen products distribution network.

Camel milk is also the source of livelihood for camel herders. Since, the launch of camel milk products by Amul, rates of camel milk in Gujarat have doubled for these farmers, which has revived the sector once again. The breeders who were not even getting Rs 20 per litre of camel milk are now getting more than Rs 50 per litre. The new launches will also expand the demand of camel milk and provide the much needed support to the breeders of Kutch as well as healthy products to the consumers.