Ahmedabad: MICA to organise MICANVAS festival

Mudra Institute of Communications, Ahmedabad (MICA) is going to organize its annual brand management festival, on the 23rd, 24th and 25th of October 2008 at it’s campus near Ahmedabad. MICANVAS 2008 will see students participating from across top Indian business schools such as IIMs, XLRI, ISB, FMS and international participants from the Philippines, Pakistan, Italy etc.

The flagship event of the festival is the panel discussion MindSpeak, which will be conducted on the 23rd and 24th of October. Personalities from the industry will descend on the MICA campus to talk about our theme ‘The Transforming Pyramid: Marketingenuity in a “Brand” new world’. Some of the panelists are: Mr. Vivek Malhotra (UTVi), Mr. Abhijit Pradhan (Superstar Business Solutions), Mr. Balesh Sharma (Vodafone Gujarat), Mr. Sudhir Jain (Business Standard), Mr. Pradeep Hejmadi (TAM India) Mr. R. Rajesh (PepsiCo, India) and Mr. Anand Chakravarthy (BIG 92.7 FM) amongst others.

The three day festival kicks off with the international event ‘Colloquium’ to be held on 23rd October, 2008 and aims to bring forth an inclusive global perspective to the theme by exploring the consequences of environmental pollution. The international day culminates with a performance by Indian Classical Flautist Mr. Jay Thakkar.

Over the three days, MICANVAS will host an array of formal and informal events. The formal events include SBI Bankonus – the marketing strategy plan, Manoranjan Ka Baap – the marketing and branding strategy for IPL, UTVi Invision – the making of a communication plan for Tata Nano, Mudra Spark – the paper presentation, EDC Cerebus – the B-plan competition, and so on. Among the informal events, our biggest event is AXN Last Man(ager) Standing – an event that poses a mental and physical challenge to be the best manager around, Spotlight – the theater festival, Business Barons – the bizz quiz, Two To Tango – the salsa workshop, Cinema Paradiso – the film workshop, MY FM Midnight Treasure Hunt, Sell Hell, Slide Rules… the list is endless! A combination of fun and learning is typically what one should expect from these events.

The 25th night will see Adrenaline – the rock concert, which will witness Indian Ocean and Them Clones performing live in MICA.