Ads featuring Big B promoting Gujarat Tourism to go on air soon

Amid raging controversy over Amitabh Bachchan endorsing Gujarat as its brand ambassador, advertisements featuring the megastar promoting the state’s tourism are likely to go on air in a month.

Leading ad agency Ogilvy & Mather India has been roped in and it has finalised scripts and locations where shooting will take place, government sources said.

O&M’s Piyush Pandey and his team met Gujarat Chief Minister Narendra Modi yesterday and discussed about the locations, scripts and other aspects related to the ads to be prepared, they said.

“We have selected a few locations where shooting will take place. Shooting will begin once everything related to locations is finalised,” a senior official of the tourism department said.