Britania sets up bakery products unit at Jhagadia in Gujarat
December 11, 2013
Bharuch, 11 December 2013
Food products major Britannia Industries has set up its 45,000 tonne capacity green field bakery products unit at Jhagadia over 26 acres of land with the investment of Rs 100 crore to cater to markets in Gujarat, Madhya Pradesh, Maharashtra and Rajasthan.
According to Varun Berry, Chief Operating Officer (COO), Britannia Industries, the company will be setting up 3.6 lakh outlets across Gujarat as part of a exercise to increase per capita consumption of biscuits. He said the company has requested governments of Gujarat, Tamil Nadu, Andhra Pradesh, Kerala to add biscuits to the menu of mid-day meal. The company’s current market share is 40 per cent in the biscuit segment, he added.
Britannia’s biscuit brands include Tiger, Marie Gold, Good Day, 50:50, Nutrichoice and Treat.
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