Tata Chemicals creates a post of Chief Culture Officer

Ahmedabad/Mithapur, 12 June, 2014

Tata Chemicals, India’s leading manufacturer of chemicals, fertilizers and consumer products today announced the following organizational changes which will come into effect from June 16th 2014.

The company in a statement said: A new role of Chief Culture Officer has been created by Tata Chemicals as a pioneering step to nurture the culture of the organization. In its 75th year, Tata Chemicals as a provider of innovative solutions for LIFE — Living, Industrial and Farm Essentials is shaping its organizational DNA to create an enabling culture for its next phase of growth in line with its values and aspirations. Mr. Ashvini Hiran will move into the role of Chief Culture Officer.

Mr Hiran has over 30 years of experience behind him in leading Indian and multinational organizations like the Tata Group, Hindustan Unilever, AV Birla Group and Gujarat Coop Milk Mktg. Federation (GCMMF). He has wide exposure in Sales and Marketing, Supply chain etc. besides General Management in various industries like FMCG, Crop nutrition & Agri business, Consumer Durables. Mr. Hiran was currently the Chief Operating Officer of the Consumer Products Business (Living Essentials Vertical) which includes Tata Salt, I-shakti staples and Tata Swach Water purifier businesses.

Ms. Richa Arora has been appointed as Chief Operating Officer – Consumer Products Business. Ms. Arora was previously Founder & Chief Strategy Officer of a boutique consultancy firm known as Five by Six Consulting. Prior to that she was the Head – Marketing & Innovation at Britannia Industries Limited, and has previously worked in leadership positions at Balsara Home Products and Draft FCB. Ms. Arora brings with her more than 25 years of wide ranging experience in FMCG marketing and advertising, Strategic Planning and Communications, and has worked on a width of industries and brands including Frito Lay, Tropicana and Whirlpool.