Coca-Cola launches a sugar free soft drink ‘Coca-Cola Zero’ in India
September 19, 2014
New Delhi, 19 September 2014
Coca-Cola today launched a sugar free soft drink ‘Coca-Cola Zero’ in India.
“Post October 5, Coca-Cola Zero will be available across the top 100 towns in India in more than 1.8 lakh outlets which includes traditional and modern trade,” the company said.
Initially, the new product will be available in modern retail outlets, starting with Reliance Retail chain. Besides, it would be first made available to various partners like low cost carrier IndiGo, quick service restaurant chain Subway and INOX Leisure.
With its launch here, the Coca-Cola Zero brand is now available in all the top six markets of The Coca-Cola Company, the others being USA, Mexico, China, Brazil and Japan.
In 2012, the Atlanta-based beverages giant, along with its partners, had announced to more than double investments in India to $ 5 billion (about Rs 28,000 crore) by 2020.
Recent Stories
- Diwali Food Safety Drive: AMC Seals Two Units, Fines Four Outlets ₹40,000
- HDFC Bank Gets Govt Nod to Offer Deposits Under Capital Gains Accounts Scheme
- GSSSB Announces Recruitment for 1,237 Class-3 Posts; Applications Open on November 5
- AMC to Hike Parking Fees; Proposed New Rates Here
- Mumbai Mayor Ritu Tawde Meets Gujarat CM Bhupendra Patel
- Holiday Inn Resort to Come Up in Sasan Gir