HOF enters the e-commerce market with ‘Sittingculture.com’

Ahmedabad, DeshGujarat

“HOF”- Ahmedabad headquartered two decades old furniture brand today announced its venture into the booming E-commerce market. The company which is into manufacture of ergonomically balanced chairs, introduced its online portal- ‘www.sittingculture.com’ launched by Dr Vikram Shah, eminent Orthoapedic Surgeon and Chairman of Shalby Hospitals and Mr. Mr. Vishal Mehta, CEO, Infibeam in the presence of more than 200 creme de la crème of Ahmedabad.

HOF has entered the ecommerce space with this portal in partnership with ‘Ecumen’- a leading Ecommerce Consultancy and Digital Marketing Agency. Ecumen paves the way to get company product across to people all over the country through ecommerce.

Sittingculture.com offers specialized ergonomic chairs in categories like Premium, Professional, and Students. This portal will make HOF products available across 70% of India through the tie-up with their logistic partners FedEx. Interior Designers & Architects can also browse through the products and share them with their clients, straight from the site. The site also offers multiple payment options apart from regular, customers can also buy products on EMI.

On the occasion of the launch, Mr. Kunal Patel, Director, HOF said, ” sittingculture.com- will make ergonomically designed chairs available at just the click of a button.”

The launch event also had leading Orthopedic consultant and Joint-replacement surgeon Dr. Maharshi Bhatt and eminent ergonomist Ms. Paulomi Dalal giving interactive sessions on the importance of correct posture in daily life. The audience received from them tips and simple exercises to lead healthy lifestyles.

Talking about the importance of correct postures, Dr. Paulomi Dalal, an Ergonomics Consultant of repute said, “In today’s fast paced urban lifestyle, one spends most of the time working at the desk. Often, corporate executives & businessmen are barely left with time for exercises. Hence back and neck problems are on the rise. Even young students are coming to me with cases of back ache. The least anyone can do is adopt a right posture and take intermittent breaks while required to sit for long hours at the desk. Ergonomically designed chairs are a sure help to prevent such pains and problems to a great extent.

Speaking about uniqueness of HOF products, Mr. Dhruvin Patel, Director said, “We have strong internal team of designers with international exposure including famous NID post gradute designer Mr. Mann Singh, who spent almost a decade in Italy practicing, helping us in developing aesthetical designs that also enhances evenly distribute pressure throughout the backrest. During our testing phase, every chair is tested with subjects of varying heights, weights and critical body dimensions for all the chairs”

Mr. Chirag Dagli, Director- Ecumen and Co-Founder- Sittingculture.com explained, “sittingculture.com is set to bridge the existent buyer-seller gap in the ergonomically inclined furniture segment in India.”

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