Baba Ramdev to launch Patanjali noodles next week; priced at Rs 15

New Delhi

Baba Ramdev’s Patanjali Ayurveda will launch its instant noodles next week at a price of Rs 15.

Phrasing the catchline for the noodles as “Jhat pat pakao, aur befikr khao”, the yoga guru claimed it will have ‘no added MSG and lead’.

“We will launch Patanjali noodles on October 15. It will be made from whole wheat flour (atta), not like noodles of other companies which are made up of maida and has only 10 per cent atta,” Ramdev said at a press conference here.

“Our noodles will be available at Rs 15, whereas other used to sell it for Rs 25 and its taste-maker will be a health maker,” he added.

He further said, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others.”

“We are working on the principles of swadesshi, where we work for the betterment and health of the country,” he said.

Ramdev also said that he has no issues with the functioning of FSSAI and is open to any scrutiny of his products.

PTI