GCMMF MD hints at another hike in Amul milk prices(Video)


Ahmedabad, 2 April, 2012

Speaking to media persons on the sideline of launch of Amul PRO in Ahmedabad today, Shri RS Sodhi, Managing Director of Gujarat Milk Marketing Federation (GCMMF) – that owns and markets the daily brand Amul – hinted at another hike of 5-7% in milk prices this year.

“With inflation, we need to compensate the farmers,” said RS Sodhi, GCMMF MD.

Consumers are already paying 11-12% more for milk currently over what they were paying a year back. The remuneration to farmers who supply milk to GCMMF has gone up 50% over the last three years.

Amul PRO is chocolate-flavored supplements similar to Cadbury India’s Bournvia.

Amul has 85% share in the butter category, 65% each in cheese and milk powder, 40% share in ice cream and 20% in ghee.