Tira Brings Viral K-Beauty Brand Dr. Melaxin to India

Mumbai: Tira, the omnichannel beauty destination from Reliance Retail, continues to expand its portfolio of globally sought-after beauty brands with the exclusive launch of Dr. Melaxin, the fast-rising South Korean dermo-cosmetic brand known for its science-led approach to skincare. The brand will be available exclusively on Tira online and at select offline stores, a press release said.

As per the press statement, Dr. Melaxin is redefining K-beauty with targeted skincare inspired by the principles of vaccine science. Built around its philosophy of “slow aging,” the brand develops clinically evaluated formulations that address specific concerns including pigmentation, enlarged pores, under-eye aging and loss of firmness, helping strengthen the skin’s resilience over time.

Following its international expansion across the United States, Japan and Southeast Asia, Dr. Melaxin has rapidly gained global recognition, becoming the #1 K-beauty brand on TikTok Shop in both the US and UK. The brand follows an 8-FREE clean formulation standard, with every product being cruelty-free, dermatologist-tested and suitable for sensitive skin. Independent clinical studies have demonstrated visible improvements in hydration, radiance and skin firmness within four weeks. Leading the India launch is the brand’s globally viral Peel Shot range—a gentle exfoliating ampoule powered by rice-based AHA and BHA, Pentavitin and rice water to exfoliate, refine pores and visibly improve skin texture and radiance, the company said.

Commenting on the launch, Yu Kyoung Hwa, Chief Executive Officer, Dr. Melaxin, said: “Indian consumers are curious, informed and genuinely interested in effective skincare solutions. Their key concerns—from pigmentation to texture and firmness, are exactly what we have set out to address. Through our launch with Tira, we are excited to bring our most innovative products, including the Peel Shot line, to the people it was created for.”