Ahmedabad, 10 September, 2011

It is Ahmedabad’s Gulmahor mall in this video that shows a new way of advertising the product. It’s called flashmob dance. It works like this: You are in a mall for shopping or for window shopping and there are dozens of other people on the same floor. Suddenly advertisement jingle starts loudly in mall, and you are surprised to see that people around you start dancing. Either you can join them, or you can allow your children to join them. Or you can stand up and watch. The dance goes on till the full advertisement music track ends. Watch the video.

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