Mumbai: SBI Card and Reliance Retail have come together to launch the co-branded ‘Reliance SBI Card’. This credit card offers a holistic and rewarding shopping experience to customers across  segments with varied spending needs, right from mass to premium. The card enables cardholders to  unlock rewards and benefits while transacting at Reliance Retail’s extensive and diverse ecosystem,  ranging from fashion & lifestyle to grocery, consumer electronics to pharma, furniture to jewelry, and  many more. Additionally, Reliance SBI Card users can also enjoy thoughtfully curated offers rolled out by  SBI Card on an ongoing basis.

This alliance between the two entities aims to leverage the extensive network of SBI  Card with the vast consumer reach and unique retail proposition of Reliance Retail to bring a spectrum of  exclusive rewards, ranging from special welcome benefits to tailor-made travel and entertainment  benefits, as well as special spends-based milestone rewards like renewal fee waiver and Reliance Retail  vouchers for transacting across the Reliance Retail network.

The co-branded card has been launched in two variants – Reliance SBI Card and Reliance SBI Card PRIME,  each meticulously designed to bring varied rewards and lifestyle perks for distinct consumer needs.

V Subramaniam, Director, Reliance Retail Limited, said, “At Reliance Retail, we are always looking for  new ways to delight our customers by making their shopping experience more enjoyable every day. Our  co-branded credit card with SBI Card is one more step towards this commitment. We are excited to partner  with SBI Card, a leader in the card industry, to offer Reliance SBI Card with a wide range of benefits,  exclusive discounts and rewards for shopping with us online and at all our stores. Together with SBI Card,  we hope to continue to exceed expectations and bring joy to our customers.” 

Abhijit Chakravorty, MD & CEO, SBI Card, said, “We are delighted to partner with Reliance Retail that has  redefined India’s organised retail. This partnership is a result of our shared focus on customer-centricity  and commitment to provide world-class customer experience. At SBI Card, we have always believed in delivering products to our customers that offer strong value while addressing their lifestyle needs. Reliance  SBI Card has been developed as a holistic product that is relevant for major consumer segments. It is a  powerful addition to our robust co-brand portfolio, and we expect this to become a popular credit card  given the universal usage avenues that it offers.” 

The annual renewal fee of Reliance SBI Card PRIME is ₹ 2,999 plus applicable taxes and that of Reliance  SBI Card is ₹ 499 plus applicable taxes. Cardholders can avail renewal fee waiver upon achieving the annual  spends milestone of ₹ 3,00,000 on Reliance SBI Card PRIME and ₹ 1,00,000 on Reliance SBI Card. This card  is made of recycled plastic and has been introduced on RuPay platform.

Reliance Retail has a diversified portfolio of stores and digital commerce platforms across various  consumption baskets under its umbrella. The key retail brands include – Reliance Smart, Smart Bazaar,  Reliance Fresh Signature, Reliance Digital, Reliance Trends, JioMart, Ajio, Reliance Jewels, Urban Ladder,  Netmeds, and many more.

Key highlights of the card variants: