Ahmedabad: Godrej Security Solutions, part of the Godrej Enterprises Group, has introduced a new range of tech-enabled home lockers, expanding its footprint in Gujarat’s growing security solutions market. The company aims to meet the rising demand for advanced home security products in both urban and semi-urban areas of the state.

The launch includes products such as the NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal, all featuring advanced security features like dual-mode access (digital and biometric) and intelligent alarm systems. Additionally, Godrej has introduced the Defender Aurum Pro Royal Class E safe, designed for jewellers, as well as the AccuGold iEDX Series for non-destructive gold testing, targeted at jewellers, banks, and hallmarking centres. The Godrej MX portable strong room modular panels provide high protection and easy transport for institutional security needs.

Pushkar Gokhale, Executive Vice-President and Business Head of the Security Solutions Business at Godrej Enterprises Group, emphasized that the company’s focus is on providing modern security solutions that align with consumer needs, offering both functionality and design. Gokhale highlighted the importance of Gujarat, particularly Ahmedabad, as a key market for Godrej’s expansion.

The security solutions market in Gujarat is expanding rapidly, driven by factors such as urbanization, increased disposable incomes, and a growing awareness of the need for home security. The demand for home lockers, which incorporate features like biometric access and intelligent alarm systems, is particularly on the rise. The home locker segment is projected to grow by 40% over the next three years, with Ahmedabad leading the expansion.

Godrej aims to strengthen its market presence in Gujarat by expanding its distribution network and retail partnerships while increasing its digital outreach. The company is targeting a 50% growth in the region over the next three years, with Ahmedabad expected to contribute 35-40% of that growth. Nationally, Godrej aims to capture an 80-85% market share in the home security segment.

In addition to the new product launches, Godrej is also focusing on increasing its presence in Tier 2 and Tier 3 cities across Gujarat. The company is enhancing its retail network and digital presence to ensure wider accessibility of its security solutions.