Reliance Consumer Products Forays into Ice Cream Market with launch of Bombay Creamery

Bengaluru: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), today announced the launch of its new brand Bombay Creamery, marking its dedicated foray into the country’s burgeoning ice cream market.

Backed by RCPL’s national distribution infrastructure, retail scale and consumer insights, the launch signals a serious, long-term commitment to the category. It is built on one uncompromising promise, authentic dairy ingredients and a quality experience every time. Staying true to its promise of ‘Global Quality at Affordable Price’, RCPL’s Bombay Creamery portfolio is made with real dairy cream, a press release said.

T Krishnakumar, Director, Reliance Consumer Products Limited, said, “We built Bombay Creamery around one simple idea that dairy shouldn’t need shortcuts. RCPL is not just entering the ice cream category — we’re committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford.”

The Bombay Creamery ice cream range includes an array of real ice creams across popular formats such as cones, cups, tubs, bars and sticks, with prices starting at Rs 10. Starting with immediate availability in Western India, Bombay Creamery Ice Creams will soon be rolled out pan-India. DeshGujarat