Mumbai, 11 June, 2014

Commenting on the TCS GenY survey, Ajoy Mukherjee, Executive Vice President and Global Head HR said, “Tomorrow’s professionals will be socially active, highly adaptable to new technologies and extremely aware of the world around them. Our annual survey of high-school students shows that urban teenagers are adopting new social platforms quickly, using them in multiple ways and leading the way in driving change. The inputs provided by India’s biggest survey of students help TCS as an organization plan appropriate ways to engage with tomorrow’s professionals and create fulfilling careers.”

Background of the survey

The TCS GenY survey was undertaken during the nationwide TCS IT Wiz program held between July to December 2013 across 14 Indian cities – Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students of 12-18 age group. The primary data was collected from the participants by means of a questionnaire at each of the locations.

TCS GenY 2013-14 Survey Highlights

Urban Teenagers are hyper-connected;smart phones are the new digital Swiss knife

• Mini Metro teenagers lead metros in adopting digital lifestyles

• Social trends
– Facebook is the most preferred social networking playground 76% have an account (it was 86% in 2012)
– 48% of the urban teenagers post on Facebook once in every three days
– 53% of high school students have more than 120 friends, whereas 60% have over 120 friends in mini metros
– Google + is becoming popular, Orkut is history
– Twitter is complex, therefore not popular
– 87% of the high school students think social media has made them aware of current affairs

• Gadgets & net surfing habits
– 9 out of 10 urban teenagers have phones
– Tablets are as popular as mobile phones both in metros & mini metros
– Cyber cafes are dead in metros

•Online trends
– 7 out of 10 urban teenagers shop online
– They have moved from buying movie tickets to high value items

Full report on Ahmedabad trends