Ahmedabad based National Institute of Design and the Japan Foundation today opened ‘Japanese design today 100’ exhibition of products from Japan. The exhibition is open for public till 11th of March between 10.00 am and 7.00 pm except on Dhuleti.

The exhibition presents contemporary Japanese design through a selection of approx. 100 everyday products. Unlike architecture, furnishings and equipment used in everyday life can be gathered together in one place to make an exhibition. That is why, this exhibition is planned to make maximum use of actual objects. The purpose of this exhibition is to look at the products in use in its everyday life, including furniture, clothing, tableware, electrical appliances. The design of the objects on display gives a substantial insight into Japanese urban culture today.

The theme of this exhibition is “Japanese Design Today” but it also includes about ten examples of objects designed a half century earlier, in the period of World War II. Some of these design tendencies have continued till today.

The design of the household products acts as a mirror, reflecting the life of our society and personal lifestyles of individuals. These designs give a vivid picture of the hopes and dreams of the people who use the products as well as the designers who create them.

Car : Hit toy Choro-Q turned into full-size car. Magnifying the fun. It is designed by CHORO-Q MOTORS CO.,Ltd.

Shield:Transparent shields adapted for security operations against hooligans during the 2002 FIFA World Cup. They provide better visibility and thus greater safety for the user. It is designed by Yoshihiro Yoshida, Nanwa Ltd.

Digital musical instrument: This is a digital version of the Taisho-goto (koto), a traditional Japanese musical instrument. It is designed by Eizo Amiya, Yamaha Corporation.

Coat: Coat with lots of pockets that take the place of sacks and bags. It can be insulated for cold weather by putting newspaper in the pockets. Practical item for city living. It is designed by Kosuke Tsumura, A-net lnc.