Ahmedabad, 14 June 2012

A new era of the Gujarati film industry will begin today with release of Gujarat’s fist truly urban Gujarati film Kevi Rite Jaish.

A film premier of Kevi Rite Jaish was held today at Ahmedabad’s Cinepolis multiplex in presence of city’s cream urban audience.

The first starts and makes you thinking: Oh!! Am I watching a Gujarati film? How fantastic are the colors, and what a great production quality, at par with major commercial Hindi movies!!

Then you come across interesting sequences, smoothly progressing story line, few lol moments, beautifully filmed Ahmedabad city(where entire shooting of the film took place), excellent background score, minute detailing, professional editing, and then comes interval. The first half is superb.

The second half has minor problem in research. There are tense moments, entertainment slows down, but the story still grips you.

And finally the end, and you leave your seat with a feeling that you watched the film was good.

The film is based on a true story. It is about a Gujarati Patel youth from Ahmedabad whose father wants to send him to America.

In today’s premier of the film held at Ahmedabad’s Cinepolis multiplex, cream class of Ahmedabad was present. The film received standing ovation at the end.

Maker of the film Abhishek Jain was applauded for his maiden production.

Poet Tushar Shukla, Radio Mirchi’s Chirag Tripathi, HK college’s principal Subhash Brahmbhatt, RJ Devki, singer Parthiv Gohil, Aishwarya Majmudar, Music composer Mehul Surti were among those present at the premier.

Tushar Shukla in his response said, ” I couldn’t believe I was watching a Gujarati film”.

Shri Subhash Brahmbhatt said, “the colors captured in the film were amazing.”

When asked to react to the film, Chirag Tripathi so impressed with it delivered one-liner, “Kevi rite kahish.”

Veronica Gautam, a glamorous actress from Surat who was discovered through Facebook was busy receiving compliments.

Kevi Rite Jaish has all possibilities to take Gujarati film to new era, a new era of urban film with quality production, direction, editing and reasonable storyline from start-to-end.

Abhishek Jain said he was inspired by Ashish Kakkad, a Gujarati film-maker who delivered another good Gujarati film in recent past. There’s no doubt that Abhishek with his film Kevi Rite Jaish will himself inspire more youths to make good Gujarati films.

Bottom line: Don’t ask (Gujarati film jovaa) Kevi rite jaish, just go (jaao).It’s paisa vasool.

Is good time for Gujarati films back?The next big is ‘Kevi Rite Jaish’
‘Pankhida tu udi jaje America re, Obama ne jaine keje Visa aape rre…!’