Ahmedabad: Gujarat headquartered Rasna, world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today announced the launch of Rasna Masala Orange, a new spicy drink flavour with actor Kareena Kapoor Khan as its brand ambassador. Through Rasna Masala Orange, the company has created a new category of spicy fun drinks.

Speaking on the launch of Rasna Masala Orange and association with Kareena Kapoor Khan, Mr. Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said, “Rasna Masala Orange is healthy, got a unique spicy taste with well-known Rasna Nagpur Orange flavour. ”

Rasna Masala Orange is a product created through a combination of real juice with spices such as Black Pepper, Cinnamon, Ginger, Cumin, Red Chillies, Mint and Fennel Seeds. It took Rasna more than six months to get the right combination as part of its R&D efforts supported by extensive consumer research. Rasna Masala Orange will be available in four pack sizes comprising of 32 glass pack at Rs.40/-, 12 glass pack at Rs.10/-, 1 glass at Rs.5/- and 1 glass at Re.2/- (without sugar)

Rasna has not increased the MRP of its product from its launch in last few years and is still available at Rs.2.37p per glass.

DeshGujarat