Ahmedabad: Reliance Retail’s youth-focused fashion brand YUSTA has continued its expansion by inaugurating its very first store in Ahmedabad. The brand has entered Gujarat’s fashion-loving city with its latest outlet at Solaris Business Hub, a press release stated.

As per official statement, YUSTA recently crossed the milestone of 100 stores in India, reflecting the brand’s rapid nationwide expansion. The brand has a presence in key markets including Maharashtra, Karnataka, Andhra Pradesh, Telangana, Chhattisgarh, Kerala, Tamil Nadu, West Bengal, Uttar Pradesh, Madhya Pradesh, Jharkhand, Punjab, Uttarakhand, Goa, Rajasthan, and now Gujarat.

The Ahmedabad store has launched with YUSTA’s festive collection, and the brand maintains its signature with weekly new drops every Thursday, fulfilling its promise of “Never the Same” while keeping pace with evolving denim and streetwear styles.

Catering to the tastes of today’s fashion-forward youth, YUSTA offers a wide range of apparel, footwear, and accessories—from head-to-toe looks to unisex and character-inspired merchandise—all starting at an affordable price of ₹179, the press statement added.

In line with its community-driven principles, the Ahmedabad store will collaborate with local NGOs to promote clothing donation campaigns and encourage sustainable and responsible fashion consumption. DeshGujarat