Ahmedabad based Mudra Institute of Communication(MICA) will set-up a world-class communication research institute campus of ‘MICORE’ near the existing campus of MICA on Ahmedabad-Sanand highway. MICA in coming years will pump in around 100 crore Rs. at MICORE venture.

MICA has 20 acre idle land adjoining to it’s existing campus. New research institute MICORE will come up on this land. Ahmedabad based Center for environment planning and technology(CEPT) has designed MICORE campus.

In existing MICA campus there are more than 300 students. MICA has much to do with applied research. While a new research institute ‘MICORE’ will have fellow or PhD programs and will emphasize on fundamental research.

Currently some 6 researchers are active at temporary facility of MICORE in Ahmedabad. In next five years there will be at least 80 to 100 researchers in MICORE. Researchers at MICORE are currently working on 4 research papers. Ongoing research is about presence of celebrities in print and television ad campaigns. For this research paper, researchers have so far checked and studied 700 print ads and 800 television ads that were made in last 11 years range.

It is interesting to note that Singapore based noted communication expert Mr. ANG Peng Hwa has joined MICORE as a visiting dean. Mr. ANG Peng Hwa has shifted his base from Singapore to Ahmedabad. He now lives in Ahmedabad’s C.G. Road flat. For one year he will stay in Ahmedabad and will set up the over all structure and road path of MICORE as a world class communication research institute.