Gujarat based Havmor announces its entry in New Delhi and North India

New Delhi

Gujarat headquartered Havmor Ice Cream, a 100% pure milk ice cream brand since 1944, today announced its entry in New Delhi and North India. Havmor will be available in New Delhi and the surrounding states. The brand will invest INR 100 crores over the next 36 months which included a new manufacturing facility in Faridabad and a production capacity of 1 lac litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lac liters of ice cream per day.
The INR 100 crores new ice cream manufacturing facility at Faridabad aims to complete the first phase by December 2016. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlors and 10,000 retail outlets. Havmor continues to provide 100% pure milk ice cream for the last 40 years, while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils. Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whiskyand a Chotta Bheem range targeting all segments of consumers from kids to adults.

Commenting on the new market entry and diverse range of innovative products, Mr. Pradeep Chona, Chairman & Managing Director and Mr. Ankit Chona, Managing Director Havmor IceCream Ltd said, “We are happy to announce Havmor’s 8th market in India. As part of our exclusive retail expansion, we are planning to open 10 exclusive ice cream parlors in New Delhi by June 2016 and another 25 by the end of the year. The group has grown to INR 450 crore in the last fiscal and aims to increase the turnover to INR 1000 crore by 2020.The ice cream industry in India is expected to grow to INR 7000 crore by 2018. Currently with over 30,000 retail outlets & with a presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor willexpand its operations through various retail partnership and ice cream parlors across the northern region. Today, Havmor has 160+ icecream varieties and ranges under its portfolio. Havmor Ice Cream is available in various packs and price range starting at INR 10 to INR 350. ”

-DeshGujarat