Articles tagged under: Nedia affairs

Viacom18 rebrands five ETV regional Entertainment Channels as Colors

March 06, 2015

Mumbai Entertainment network Viacom18 has extended its flagship Hindi general entertainment channel (GEC) 'Colors' to the regional markets by rebranding five of its regional GECs from the ETV stable. Prism TV, a wholly-owned subsidiary of TV18, broadcasts five regional GECs -- ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya and ETV Gujarati. With this branding, ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Oriya will soon don the Colors identity, Viacom 18 said in a stateme...Read More