New Delhi

Doordarshan News will come with a fresh “look and feel” and a new tagline from tomorrow, seeking to become the preferred choice of viewers in the new year.

On the New Year’s Day, the public broadcaster will sport a new look where colours black, white and deep red will have more prominence and a new tagline ‘Only News Complete News’, a senior DD News official said.

“There had been an assessment by all of us and it was felt that format as well as the content of the channel needs to be galvanised. So after nearly five weeks of preparation, the channel is coming with a new look and feel,” DG (News) Doordarshan Akshay Raut told PTI.

He said that in its new avatar, the channel will have a new montage, new music and a greater focus on graphics. Raut also added that monitoring systems have been put in place to make the broadcasts error-free as well.

Doordarshan has in the recent past faced criticism for some embarrassing errors, for instance, a newsreader wrongly pronouncing the name of Chinese President Xi Jinping as ‘Eleven’ Jinping.

After the Narendra Modi-led NDA government stormed to power at the Centre, there has been a renewed focus in improving the public broadcaster.

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