Mumbai: Reliance Jio today announced Jio Saarthi, an interactive in-app genie designed to assist the users for digital recharge. Jio Saarthi is integrated in MyJio app in attempt to facilitate seamless digital recharges.

From choosing a plan till making payments, Jio Saarthi guides customers through every step. Jio Saarthi talks to customer in own language through the process in order to locate payments details, like how to find card number and where to enter it.

‘Jio users who have not done an online recharge till now will be prompted with this new feature. The assisted recharge journey is initially available in English and Hindi and will be gradually made available in 12 regional languages to cater to the needs of Jio users from across the country,’ the company said in a statement.

‘This innovation is a first-of-its-kind digital initiative in the industry and marks a paradigm shift towards digitally assisted customer journeys. Jio Saarthiwill give greater push to online digital recharges among Jio users and ensure uninterrupted connectivity to them through an assisted digital recharge journey. This assisted customer journey innovation will encourage adoption of digital recharges among users who have so far been unsure about the digital recharge process,’ the company said.

DeshGujarat

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