Ahmedabad: One of the Top ice-cream companies Vadilal is hopeful to shed-out the impact of Covid-situation and achieve growth in the business this year. Through its upcoming marketing campaign to be launched in this summer, the company expects to achieve higher success and growth during this year compared to the last year, as informed during a virtual media interaction held by the company on 13th April 2021.

Ms. Aakansha Gandhi, Brand Director of Vadilal Enterprise limited mentioned during virtual media interaction said that many industries including all the ice-cream players in the market were adversely affected by the Covid-19 pandemic during the year 2020. However, she added that they expect that 2021 will be much better than 2020 due to several reasons including vaccination, people learning to live with Covid-19 and following the preventive measures.

The company informed that two major new-product launches will take place throughout this year- one during the summer and another during the Mini- season or festive time during August and September.

Amidst the Covid-19 pandemic situation this year, Vadilal is making efforts to strengthen its online presence and accept orders on e-commerce platforms including Swiggy, Zomato, Big-Basket etc. and own website vadilalonline.com.

In the year 2021, 8% of the total sales revenue will be spent on total marketing budget by the Vadilal and the upcoming campaign ‘Har Dil Bole Wah Vadilal’ is going to mainly target youth or the young customers. The campaign will be significantly focusing on Digital media platforms, in addition to print, outdoor, TV and radio.

The virtual media interaction was held in the presence of Mr Niraj Presswala- Marketing Head of Vadilal, Ms Aakansha Gandhi- Brand Director of Vadilal and Mr Sagar Kapoor- Chief Creative Officer of Lowe Lintas.