Mumbai: JioMart, the e-marketplace arm of Reliance Retail, today announced its collaboration with JASCOLAMPF, a State  Govt Emporium from Jharkhand, and JHARCRAFT, which is a government of Jharkhand  undertaking. This joint initiative is a big stepping stone in bringing about a change to uplift  artisans of Jharkhand and thus facilitate their reach nationwide through JioMart.

The collaboration has brought on board numerous artisans from towns and cities of  Jharkhand, such as Gumla, Saraikela & Palamau, into the JioMart marketplace. Now,  these artisans can not only enjoy the ability to showcase their handcrafted marvels but  also the facility the platform has to offer, to reach customers across the country and expand their businesses.

The State Govt Emporium from Jharkhand, namely JASCOLAMPF, now gets a platform  like no other that tailors training for near-to-zero starting hassles, offers higher visibility in  front of customers, along with dedicated marketing support. With this collaboration,  millions of JioMart customers can discover and purchase GI-tagged products like famous  wood products, bamboo products, Dhokra artefacts, terracotta items, Lac bangles, Cotton  handloom, Applique work, Zardozi work, Tasar handloom sarees, Men’s Shirts,  Unstitched Dress Materials, Hand Crafted Bags, Bed sheets, paintings & Home Décor  products, and many other varieties of handmade human arts.

This not only creates a closer connection with indigenous craftsmanship but also  resonates with the ethos of ‘vocal for local,’ which espouses an Aatmanirbhar Bharat, the  Prime Minister’s vision of India.

Rakesh Kumar Singh, Managing Director, Jharkhand State Co-operative Lac  Marketing & Procurement Federation Ltd. (JASCOLAMPF), said, “The artisans,  handloom weavers, and craftsperson of Jharkhand possess remarkable skills passed  down through generations, embodying the region’s rich cultural legacy. Collaborating with  them promises a profound immersion into Jharkhand’s vibrant crafts and timeless  traditions. Not only will this association elevate local artisans and weavers, but it will also  extend its benefits to other MSME (Micro, Small and Medium Enterprises) manufacturers  in Jharkhand over time. Through shared knowledge and opportunities, this synergy will  catalyse growth, innovation, and a deeper appreciation for the intricate craftsmanship that  defines Jharkhand’s identity.”

Ashwini Sahay, Deputy General Manager, Jharkhand Silk Textile and Handicraft  Development Corporation Ltd. (JHARCRAFT), said, “We are excited to launch on an  indigenous platform like JioMart that understands the peculiar needs  of homegrown products. For us, this launch signifies our commitment to enriching the  JioMart marketplace with diverse art forms from Jharkhand, thereby benefiting craftsmen  and preserving India’s cultural richness.”

Since its inception in 2022, JioMart has empowered over 20k artisans and weavers  nationwide. Furthermore, its initiative Craft Mela, and others underscore its commitment to supporting  local art.