Mumbai: Fashion Factory, Reliance Retail’s popular fashion destination known for big brands at bigger discounts, today announced its Unbranded to Branded Exchange Festival, which is now live across all stores till 20th July 2025.

As per the company, this festival gives customers the perfect reason to clean out their closets and upgrade their style.

“Bring in your old denims, shirts, t-shirts or kidswear. In return, you’ll receive an instant exchange coupon — up to ₹400 for denim, upto ₹250 for shirts, upto ₹150 for t-shirts, and upto ₹100 for kidswear — plus up to 50% OFF on your new branded purchases,” said a press release.

As per the press note, the customers can choose from national and international brands like Lee, Lee Cooper, John Players, Raymond, Park Avenue, Canoe, Peter England, Allen Solly, Van Heusen, and Louis Philippe.

Whether you’re looking to refresh your workwear, find trendy weekend styles, or upgrade your kids’ outfits, now is the time to make the switch from old to bold, the company further said.