Bengaluru: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, today announced that it has onboarded the ‘Shahenshah of Bollywood’, Amitabh Bachchan, as the brand ambassador of its packaged drinking water brand, Campa Sure. Like brand Campa, Mr. Bachchan is a symbol of excellence and enjoys the faith of millions of fans across geographies. This association further emboldens consumer trust as two iconic Indian brands come together to democratize packaged drinking water in India, the company said in a press release.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has revived the heritage brand, positioning it as a strong player in the Indian soft drink industry today. The company has already expanded into a total beverages portfolio with the addition and development of Campa Energy drinks, Raskik beverages, juices and Campa Sure packaged drinking water.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, “Just like brand Campa, Shri Amitabh Bachchan is a true Indian icon who rules the hearts of every Indian and whose charisma transcends boundaries. Both stand as symbols of trust, purity and authenticity. Shri Bachchan and Campa are a reflection of the same philosophy, and the coming together of these two legends is special.

“Access to clean and affordable drinking water is everyone’s right, and Campa Sure ensures access to safe drinking water at the most affordable price points—unprecedented in the market. Campa Sure brings safe hydration to every corner of the nation with an aim to democratize reliable packaged drinking water. This initiative is a pivotal moment in India’s beverages industry.”

Commenting on his association with Campa Sure, Amitabh Bachchan stated, “I am very happy to associate with Campa Sure. I am impressed with Campa Sure’s endeavour to help provide clean drinking water access to every Indian.”

Campa Sure is launched with a mission to democratize safe drinking water and comes with highly competitive pricing. With its wide range of SKUs (250 ml, 500 ml, 1 L, 2 L, 5 L, 10 L and 20 L) covering all occasions and consumer needs, Campa Sure comes with the promise of purity, uncompromising quality and easy availability anytime, anywhere. Built on the trusted legacy of Reliance and Campa, Campa Sure water undergoes over 10 steps of purification and ensures purity in every drop. DeshGujarat