Ahmedabad

Vadodara based fruit juice player, Manpasand Beverages Ltd, has entered into a tie up with Ahmedabad headquartered ice cream and food retailing major Havmor Ice Cream Ltd for supplying its products to the latter’s over 200 outlets in Gujarat, Mumbai and Punjab.

Both companies are Gujarat based.

Under the tie up Manpasand’s flagship mango-based brand ‘Mango Sip’ and recently launched ‘Fruits Up’ will be made available at around 210 food outlets of Havmor spread across the three states. This tie up covers 164 outlets of Havmor in Gujarat, 28 in Mumbai and 17 in Punjab.

Mr. Vrajesh Jha, Vice President (Marketing) of Havmor Ice Cream Ltd said, “With this tie-up, Manpasand’s drinks will now be available at all our restaurants, eateries, Ice-cream parlous, Fun flavours and hotchpotch format stores. This also signifies coming together of not only two Indian, but Gujarat based companies in the FMCG sector and brings about opportunity to tap in newer markets. We are very hopeful about this alliance and look forward to further expansions.”

Mr. Dhirendra Singh, Chairman and MD of Manpasand Beverages said, “We are very excited about this tie up as it marks our first major foray to aggressively tap the urban markets. Our fruit juices will be available in tetra packs and 200 ml PET bottles. Both Manpasand and Havmor are Gujarat headquartered companies with a strong presence in the state. With our ‘Fruits Up’ brand we plan to take head-on the global cola majors in urban markets. We will consider further expanding our tie up with Havmor by making our fruit juice brands available at their food outlets in Rajasthan and Madhya Pradesh and rest of Maharashtra in future.”

Manpasand, a Rs 360 crore beverage company with a strong presence in the tier-2 and semi-rural and rural markets in India is present in 24 states through more than 200,000 retailers, . The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.

– DeshGujarat