New Delhi

Baba Ramdev-promoted Patanjali on Monday formally launched its wholewheat instant noodles, just a week after product leader Nestle’s Maggi re-hit the retail shelves after a five-month ban imposed by the food-safety regulator.

The product has been priced at Rs 15.

With the launch, Patanjali has entered another major food segment to take on multinational firms — such as Tropicana’s fruit juices, Kellogg’s muesli and cornflakes, Mondelez “Cadbury” India’s Bournvita — not to mention well established cosmetics and home grown ayurvedic brands.

Last month, Patanjali — which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year — had announced a pact with Kishore Biyani-led Future Group to sell its noodles through Big Bazaar and Nilgiri’s supermarkets across 240 cities.IANS

PTI report:

Patanajali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, today launched noodles aiming to take on Nestle’s Maggi which has returned to the market after a 5-month ban.

The venture plans to set up six manufacturing plants for ‘Patanjali Atta Noodles’ to add to the existing unit based in Haridwar as looks to cater to more states.

“By the end of December, our noodles will hit one million stores. We are ramping our production capacity,” Ramdev told reporters here.

In next one year, Patanajali Ayurved will set up noodles manufacturing plants in the NCR, Madhya Pradesh, Karnataka and Andhra Pradesh, he said without specifying investment details.

Patanajali has priced its noodles of 70 gram pack at Rs 15, claiming it to be cheaper from competitors.

“It is Rs 10 cheaper from our rivals noodles, which are selling atta noodles at Rs 25,” he said.

Nestle India had relaunched its Maggi noodles in the market last week after Bombay High Court had lifted ban on it imposed by FSSAI and Maharathstra FDA.

Ramdev said the company Patanajali Ayurved would also foray in childcare, cosmetics products and health supplement by the end of this year.

“We will launch baby care under ‘Shishu Care’ brand, beauty care products under ‘Saundrya’ brand and health supplement powder under ‘Power Vita’ brand by the end of December,” he said.

The company had sales turnover of Rs 2,007 crore in 2014-15 and expects to reach Rs 5,000 crore this year.