Gandhinagar: Gujarat, known for its rich and diverse handicrafts, has been awarded 26 GI (Geographical Indication) tags in recent years, with 22 of them recognizing its vibrant handicraft sector. The latest addition to this list is the Heritage Gharchola, a prized cultural treasure of the state. With the Government of India bestowing the GI tag upon Gharchola, Gujarat’s total GI tags have now reached 27, with Gharchola becoming the 23rd handicraft to receive this tag.

The GI tag for Gharchola handicrafts was presented to Gujarat at the “GI and Beyond – Virasat Se Vikas Tak” program in New Delhi, hosted by the Handlooms Development Commissioner of the Ministry of Textiles, Government of India. The GI recognition for Gharchola demonstrates Gujarat’s commitment to guarding its rich artistic heritage. This recognition celebrates the exquisite craftsmanship and cultural depth of Gharchola handicrafts, propelling it to prominence on the global stage.

Gujarati Gharcholas are traditionally worn on occasions such as weddings within Hindu and Jain communities. Historically, they were crafted in auspicious colours such as red, maroon, green, and yellow, which hold special significance in Hindu customs. Today, Gujarat’s weavers are infusing modern designs and techniques into their Gharcholas, blending tradition with contemporary appeal. This evolution in craftsmanship has led to the creation of more elegant sarees, sparking a surge in demand for Gharcholas across the market.

The GI tag conferred upon Gharcholas not only affirms their authenticity and uniqueness but also serves as a vital marketing tool to promote these cultural treasures globally. It assures consumers of the product’s origin, instilling confidence that they are acquiring authentic, district-specific handicrafts. This recognition celebrates the skill and heritage of local artisans, protecting their craftsmanship for generations to come. Along with the Gharchola saree, several other remarkable handicrafts have also earned GI tags under the Hastakala Setu Yojana. These include Surat’s vanishing ‘Saadeli’ art, Banaskantha’s intricate ‘Soof’ embroidery, Bharuch’s ‘Sujni’ craft, Ahmedabad’s distinctive ‘Saudagiri Print,’ and the vibrant ‘Maata Ni Pacchedi’ handicrafts, all of which were honoured last year. The unwavering efforts of the Commissioner of Cottage and Rural Industries Office have been pivotal in guarding the cultural richness of these art forms.

Notably, the Chief Minister has presented these GI-tagged masterpieces as gifts to dignitaries at prestigious international events like the G-20 and Vibrant Gujarat summits, thereby advancing their global stature. DeshGujarat