RBNL to start Gujarati TV channel

According to a report published in Financial Express Shri Anil Dhirubhai Ambani led Reliance Broadcast Network (RBNL), will start regonal general entertainment channel in Gujarati and Punjabi by the end of the financial year. FE report says that these two RGECs will be launched under the umbrella name of Big Magic

Nikhil Mirchandani, business head – television, RBNL, said, “Regional is the way to go in the television space. Expansion will be geographic as well as demographic. Our strategy is to build around content gaps in untapped markets in the west and north-west.”

As per the report, besides the company that has already got clearance for 20 channels will also launch its first HD (high-definition) channel — Big CBS HD — in a few months.