TCS GenY Study: 6 in 10 students shop online in Ahmedabad

Ahmedabad

The findings of TCS GenY Study 2014-15, India’s largest survey of over 12,365 high school students across 14 Indian cities, reveal that the ‘post-millennial’ population are very social by nature and over 75% spend an hour online every day.

Ahmedabad specific figures from the survey are presented below:

-Facebook followed by Google plus are the most popular social networking sites among students (92%; 68% respectively). Twitter is used by more than a third (36%) [Ref: Table 7.2A]

-‘Staying connected with family’ came up as the most prominent reason for using social networking sites- by over half of the respondents [Ref: Table 11A]

-More than half reported parental monitoring of their online activities. Out of those parents who monitored, about 6 in 10 also had access to their ward’s account on social networking sites [Ref: Table 15A; Table 15.1A]

-More boys reported parental monitoring of their online activities than girls (diff. 7 percentage points)

-Online shopping is catching on- 6 in 10 of the students shop online

-E-commerce is equally popular among both genders

-6 in every 10 respondents purchased books and/or electronic items online

– About 6 in 10 respondents use FaceTime/ Skype/ Google Hangout/video chat

-WhatsApp is the most popular IM platform- 63% reported usage. Usage among boys much higher than that among girls (by 43 percentage points)

-Online sources are fairly popular for studies with majority of the students in Ahmedabad using the same. Online resources like Wikipedia, online videos and PDFs are the most popular (59%; 52%; 50% respectively)

-Television or newspapers are the most utilized media for keeping abreast with current affairs/ news, followed by online sources (78%; 53% respectively)

TCS Gen Y Survey Primer:

WHAT: The Gen Y Survey 2014-15 conducted by Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) the leading IT services, consulting and business solutions firm, India’s largest IT solutions provider Tata Consultancy Services, is among the largest youth surveys of its kind in India. The survey was conducted across 14 Indian cities – Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 12,365 high school students in the age group of 12-18. The primary data was collected from the participants by means of a questionnaire at each of the locations. TCS carried out this survey amongst these school students to capture trends, pulse and adaptation of these youth to hanging digital technology.

WHEN: TCS Gen Y Survey 2014-15 was undertaken from July to November 2014 during the nationwide TCS IT Wiz program to get a pulse of the digital habits of school students from class 8-12 to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the difference between school students in the major metros and mini metros of India. The TCS Gen Y Survey 2014-15 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.