ReDi’s Social Media Day 2017 to discuss power of digital media for business growth

Ahmedabad: Ahmedabad is all set to witness the 5th edition of ‘Social Media Day’ deliberations in the city once again this year. ReDi, a joint collaboration among Simulations Public Relations, TejSolPro and Communicate Karo, brings ‘Social Media Day 2017’ to further the knowledge sharing on the trends and challenges of the intriguing world of digital media. Powered by Reliance, this year’s ‘Social Media Day’ will be hosted at Novotel Hotel on 30th June 2017 between 3 pm – 8 pm.

With the growing need to be present on digital medium to reach out to a larger audience, businesses and organizations are struggling to come to terms with the changing platforms of communications. The written words are being pushed aside by increasing popularity of visual and video communications. Amidst all of these, safety tops the chart for anyone who is wary of being on digital media.

To discuss these and to train social media enthusiasts through hands-on workshops, ReDi team has curated a motley crew of digital mavericks from across the country. With eminent speakers like Mr. Rajat Arora, Policy Programs Manager, India & South Asia- Facebook, Mr. Sameer Pitalwalla, CEO – Culture Machine and Ms. Stephanie Joy Raison, Communications Specialist, UNICEF India, the line-up is a sure-shot winner among the digital natives.

With the growing need for embracing cyber security while surfing online, an interesting panel session is planned on how to stay safe online wherin Anurag Prasad, Head Corporate Communications & Social Responsibility, Telenor India, Sunny Vaghela – Director & CTO, TechDefence, Kiran Patel – India’s Cyber Cop popularly known as ‘Singham’ of cyber space and Chetna Desai- Child Protection Officer, UNICEF Gujarat will share their views and insights on cyber security. The panel will be moderated by Dr. Manjula Pooja Shroff – MD & CEO, Kalorex Group.

This year workshops have been added to impart training in different growing domains. Video is Gold of the Web by Ritam Bhatnagar, India Film project will focus on video marketing while Aersh Ahmed, Founder of Instagram Ahmedabad will talk on how to build your own instragram community. There is separate workshop for those interested in learning Digital media for MSME and start-ups by Jaydip Parikh, Tejsolpro and Simol Bhansali of Saree.com. For those looking to build their brands through social media, attend the workshop by Chirag Dagli, Communication Crafts.

In the past four editions held in Ahmedabad, digital mavens from The Faking News, The Viral Fever, Exchange4media, Tech Mahindra, Ebay, Kotak Securities, Logical Indian, HotStar, Instagram, UNICEF and Windchime Communications have addressed and deliberated on the visible shift in Social media and discussed relevant case studies.

– Communication