Arvind Limited launches CREYATE

Ahmedabad: CREYATE from the house of Arvind Ltd., launched its very first luxury flagship store at UB City in Bengaluru today.

Inaugurated by Mr. Kulin Lalbhai, Executive Director, Arvind Limited and Mr. Tejinder Singh, Chief Operating Officer, Arvind Internet, this launch witnessed the presence of the crème-de-la-crème across various sectors of Bangalore’s industrial circle.

CREYATE is omni-channel brand of co-created, luxury menswear located on the first floor of UB City, the experience-led store combines a user-intuitive interface for design with the expert guidance of Japanese trained style stewards.

CREYATE’s luxury line features fine fabrics sourced globally from the most premium mills such as Scabal (UK), Zegna (Italy), Huddersfield (UK), Albini (Italy), and Cacciopoli (Naples, Italy), among others. With an automated production backend, the products are delivered with a finish. CREYATE offers customization in both formal and casual wear across its stores in India and Japan.

Each customer is guided through the journey of designing his garment by means of a 3D customization engine. With over 19 scientific measurements and 40 body observations, each customer receives garments personalized in fit and style. The brand also facilitates home visits with a luxury concierge service, who bring the store to the customer’s doorstep. In short, CREYATE is the ultimate confluence of fashion, technology, manufacturing and you.

Mr. Tejinder Singh, Chief Operating Officer, Arvind Internet Limited, also added, “Creyate is designed for the discerning male of today, who understands his distinct taste and has a passion for the best-in-class fabrics and ingredients, and he knows that most important aspect of a garment is the FIT. We offer them a platform to customize every aspect of their wardrobe with an assortment of the best fabrics that international mills have to offer. We are an omni-channel, complete wardrobe solution with a portfolio that includes both formal and casual wear. Be it a well-fitted jacket, a luxury suit or a pair of denims, CREYATE is the one-stop destination for all custom needs. Our customization engine and 3D visualization application, heighten a customer’s buying experience by several notches.”

DeshGujarat