ReDi Digital Dialogue 2018 to explore the new trends in the fast-changing Digital world

Ahmedabad: The 6th Edition of ReDi’s Social Media Day deliberations is all set to take Ahmedabad’s social media buffs on a stimulating tour of the platform’s fast evolving landscape. Reincarnated as ‘ReDi Digital Dialogue’, the Conclave is an amalgamation of hands-on workshops, stimulating panel discussions, and enlightening speeches by the masters from the industry. The coveted event, to be held on Saturday at Hotel Crowne Plaza, will be hosted by ReDi – ‘ Responsibly Digital’, a social initiative.

‘Social media is a highly dynamic communication medium, evolving at a pace faster than we can imagine. With features being updated every second day thanks to technological developments, there’s a growing need for businesses and organizations to keep up with the trends while not compromising on security.’ said Kumar Manish, Co-organizer of the event. “Also, it’s more important now than ever for any business to carve an original online identity with unique, creative content and mould their marketing efforts to fit the latest trends battling the digital clutter.” added Shailesh Goyal, Co-organizer.

Renowned professionals from digital domain from across the country to deliberate on these trends, train social media enthusiasts in the city, and update marketers on latest leanings and policies while conducting a string of hands-on workshops. Digital mavericks have been invited to talk on various topics that revolve around the latest formula that’s working for social media. The keynote speaker Ms. Mahima Kaul, Head Public Policy, Twitter India will talk on ‘Twitter: Transformation, Privacy & Governance’ for Amdavadis to get a hang of the latest developments on the platform. Harpreet Dhody, Digital Media and Public Policy Communication Advisor to Government of Chhattisgarh will be speaking on ‘Political Marketing’ for digital natives to understand the ins and outs of the role of digital media in engaging voters. The speaker will elucidate a case study based on the use of social media by the Government of Chhattisgarh to highlight the growing need for involvement of digital media in political campaigns.

With the young generation perceiving the mounting mental health issues surrounding social media, a panel discussion addressing Mental Health in Digital World has been organized. Chaired by Kanan Dhru, Founder Lawtoons, the panel comprises of dignitaries like Elsa D Silva (Founder of Safecity), Raksha Bharadia (Editor, Bonobology), Dr. Falguni Vasavada Oza (Professor, MICA, Digital Media Influencer & Body Positivity Champion), and Stephanie Raison (Communication Specialist, UNICEF India).

A Rookie’s Guide to Video and Audio Content production for Brands & Individuals will help learning the resources, apps and tools that aid in making killer video and audio content, a trend that’s making waves on social media. Likewise, one can learn the art of being a 280 Character Ninja on Twitter in another workshop by organised in association with @TweeSurfing of Centre for Society & Research in association with @TwitterIndia. For those wanting to fathom the art of creative writing for digital media, there’s the carving out an Original Online Identity: Creative writing for the web workshop by Creative Yatra. The workshop on GoDaddy Pro: Manage less; Create More by @GoDaddy is for those desiring to know in detail about GoDaddy Pro, Demo of GoDaddy Pro Tools.

One can also discover the Digital Trends 2018 & their Impact on Consumers & Brands in another stimulating panel discussion. With Mihir Gajrawala (Founder of Creative Yatra), Niraj Harlalka (Jolly Food Fellow), Mahesh Langa (Senior Journalist, The Hindu), Gurnoor Kaur Behl (Founder, House Of KGB), and Sanjit Chauhan (Founder, Udaipurblog) among the panel members, there will be a lot to learn from the enthralling session that dives deep into the latest trends in the digital world.