Enroll in Digital Marketing Courses to Work in these Top Marketing Tech Brands in India

The Digital Marketing sector in India is booming and has grown at around 27% in 2020 to cross the 17,000 crores mark. Even in times of COVID, India boasted about 700 million internet users last year. The numbers are expected to reach the 970 million mark by 2025. Hence, modern companies these days prefer Digital Marketing to Traditional marketing. Companies are extensively looking for experienced professionals or someone who has completed any Digital Marketing Courses.

Today with Digital Marketing Courses, companies can increase their reach and turnover immensely. Digital Marketing experts can prove to be an asset in growing the businesses by generating more revenues. Hence, Digital Marketing courses are much better than traditional marketing courses as they aim to train students to target more audiences and convert users into buyers.

Pursuing Digital Marketing courses is beneficial for the candidates in improving the content and brand strategy of different businesses. Digital marketing also brings various tools and techniques like – SEO, Content Marketing, Email Marketing, Social Media Marketing, etc. Learning Digital Marketing courses will give aspirants the exposure to learn such techniques as well.

Why are Digital Marketing Courses Beneficial?

The Digital Marketing courses offered by different institutions will let students understand the various practices followed by professionals to carry out brand promotions online. Students can develop the skills needed to design an effective digital marketing strategy for different companies by doing this course.

• Increasing demand for Digital Marketing experts: Today, all government and private digital marketing companies look for digital marketers to grow their businesses to the next level. Hence, more candidates are enrolling in Digital Marketing courses.
• Booming Career: With the growth in digitalization, the need for doing Digital Marketing courses is also increasing manifolds. Trained digital marketers or certified digital marketers can explore unlimited growth opportunities throughout their careers. On average, they can earn 5 – 12 LPA INR along with perks and benefits.
• More scope for higher education: The opportunity for digital marketers is not limited to jobs only; doing MBA in Digital Marketing can prove to be a turning point in their careers.

The scope of Digital marketing courses is enormous. One can either start working in top marketing firms or start their venture to earn name and fame.

Digital Marketing Courses Eligibility

Candidates planning to pursue a career in this field must have passed class 12th. The minimum percentage required is 50% marks in class 12th, but it varies from college to college. For an MBA in Digital Marketing, one will need at least 50% marks in a 3 – 4 years Bachelor’s degree.

Digital Marketing Specializations

Digital Marketing courses are divided into different types, based on the area of specialization and focus. Some of the most popular specializations of Digital Marketing courses are mentioned below:

• Search Engine Optimization (SEO)
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Pay Per Click
• Social Media Marketing
• Content Marketing
• Email marketing
• Affiliate Marketing, etc.

Courses in Digital Marketing

Many renowned institutions offer Digital Marketing courses to candidates who meet the minimum eligibility criteria. Candidates interested in doing digital marketing can either get a Certificate in Digital Marketing, Diploma in Digital Marketing, UG Courses in Digital Marketing or an MBA as well.

Digital Marketing Courses

Course Name	Fees	Duration
Digital Marketing Courses by Google	Free	40 hours
XLRI Executive Development Program in Digital Marketing	INR 80,000	6 months
Digital Marketing Specialist Program	INR 59,999	1 year
PG Certificate Program in Digital Marketing	INR 94,400	6 months
PG Certification in Digital Marketing and Communication	INR 9,749	6.5 months
PG Program in Strategic Digital Marketing	INR 1,00,000	6 months

Best Marketing Technology Brands in India

As we know what Digital Marketing courses are all about, let’s talk about the top Marketing Tech Brands in India where one can work post completing the course.

• Konnect Insights
• Lead Squared
• WebEngage
• CleverTap
• Zoho
• Freshdesk
• Scatter
• Agile CRM
• Simplify360
• Netcore
• Capillary

Konnect Insights

Konnect Insights is one of the popular Digital Marketing platforms developed by Prudence Software Ltd. Konnect Insights is its brand offering social media and analytics tools. The platform’s search engine has more than 20 million online sources. The platform provides combined analytics and listening features for renowned brands active on social media platforms like Facebook, Twitter, Instagram, YouTube, etc. Working with this company will provide great exposure that helps you gain better insights into digital marketing.

Lead Squared

LeadSquared is another popular marketing automation and sales execution platform developed by Market Xpander Services Ltd. The company helps businesses improve their closures, increase their customer base, manage pipelines, which can help improve ROI. At present, LeadSquared is used by small & medium businesses across different industries. It boasts of notable clients like Byju’s, Acko, Zolo, Practo, etc. So pursuing a Digital Marketing course can give you a chance to get associated with the top-most brands.

Simplfy360

Simplify360 is the leading Digital Customer Experience Platform helping businesses improve their digital customer experience and gain insights through data & analytics. With technologies like Artificial Intelligence and Cloud Computing, Simplify360 encourages brands to go beyond social. The company has a presence in India and the US and operates through its partners in the APAC region. Some of the platforms currently associated with brands include Ola, TVS, Max, Toyota, Xiaomi, etc.

Netcore

Netcore is one of the oldest marketing technology companies that made international clients by offering solutions for enterprises. The Key specialties of Netcore’s Digital Marketing include promotional and transactional email marketing strategies that help businesses grow rapidly. The platform at present serves a strong base of brands, and more than 10 Billion Customer Connects monthly. Some of the brands associated with this company include – Domino’s, Thomas Cook, Ola, Dream 11, RBL, KFC, etc.

Zoho

Zoho Marketing Hub is an all-in-one marketing automation software of Zoho Corporation that helps brands create pre and post-sales marketing activities. Zoho Marketing Hub is a division of Zoho One, the most common platform for businesses. The tools and techniques used by Zoho Marketing help businesses develop and optimize websites, engage customers across channels and automate marketing processes.

In addition to the above-mentioned Marketing Tech Firms in India, many other companies look for digital marketing experts for different roles. When it comes to professional and systematic learning, enrolling in professional Digital Marketing courses can prove to be a turning point in your career. So, get enrolled in a digital marketing course offered by numerous colleges and educational institutions in India.