Mumbai: Fashion e-tailer AJIO today announced its ‘All Stars Sale’ powered by Marks & Spencer in association with Lee and  Wrangler, starting from 22nd September 2023. Customers got early access for a limited period of 6 hours starting 17th September 2023. During the AJIO All Stars Sale (AASS),  customers can shop across 5500+ brands offering over 1.5 million curated fashion styles.

Commenting on the announcement, Vineeth Nair, CEO, AJIO, said, “All Stars Sale brings  fashion’s biggest brands to customers giving them a truly enthralling shopping experience. In  this edition, we expect continued momentum of increasing orders from smaller towns and  cities. With increasing internet penetration and introduction of 5G, more and more Indians are  adopting online shopping and we expect over 10 lakh first-time shoppers to experience and  shop from the 1.5M+ styles on AJIO.”

The sale will see launch of a new ethnic brand called Ri-wah on AJIO. The mid-premium brand will launch 2,000+ styles, offering Indian women a wide range of designs to adorn their special occasions. Other ethnic brands popular with customers include  Indie Picks, W, Biba, Global Desi, Kalanikethan, Avaasa, Gulmohar Jaipur etc.

With the addition of 500 new brands, AASS will see customers across 19,000+ pin codes pan  India shop from a huge selection of exclusive international brands, owned labels and  homegrown brands with the best deals and offers across categories like fashion, lifestyle,  home and decor, jewellery, beauty and personal care.

Customers can save big and get up to 50-90% off across top brands and categories with an  extra discount up to 10% off on using ICICI credit and debit cards. Deals on brands like Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and  Spencer, ONLY, Armani Exchange, Ritu Kumar, ALDO, Buda Jeans Co., Fyre Rose,  Encrustd, SAM, Portico, Home Centre, Maybelline, Melorra and many more.

Bollywood stars Shraddha Kapoor, Vaani Kapoor, Badshah and Jim Sarbh are back in action in the All Stars campaign film, spotted in the world’s biggest brands flaunting their favourite styles across western wear, athleisure, sneakers, top denim brands etc. The 360-degree  campaign will run across OTTs, social and digital. Watch the sale pre-buzz film here.

Make AASS more rewarding

~ Watch out daily for Super Hours, for unheard deals and more
~ Top shopper: Top shoppers during AASS stand a chance to get  rewards like  iPhone 14 Pro Max, Apple MacBook Air M2, gold worth INR 1 lakh and Samsung S23  Ultra every 6 hours
~ The top 3 Shoppers during AASS will stand a chance to win gold worth INR 3 lakh each
~ Shop for INR 4,999 or more and get assured gifts from POLICE and Cross
~ Flat 81% off on 40,000+ styles; Special Buy 1 Get 4 offers.
~ Minimum 50% + Extra 35% on Premium Brands
~ Customers can get an extra discount of up to 10% on all prepaid transactions
~ Customers can earn AJIO points and RelianceOne points every time they shop; they can  get an extra 5% off on using their AJIO points