Centuary Mattresses plans a manufacturing plant in Western India

Ahmedabad: Hyderabad headquartered Centuary Mattresses, one of the leading mattress company in India today said it is in process to choose a location to set up a state-of-the-art plant in Western India possibly in Gujarat.

Uttam Malani, Executive Director of Centuary Mattresses today while speaking to media persons in Ahmedabad said the company will move forward by 2020 with its plan to set up the plant in Western India, possibly in Gujarat, Maharshtra or Western Madhya Pradesh.

The company with projected closing of Rs. 415 crore and profit of Rs. 40 crores in present fiscal year has 10% revenue contribution through exports mainly to Middle East and Europe. The company plans a plant in Western India as fright logistic in this business is bulky and therefore plants at various strategic locations make sense.

Malani said GST has resulted into shift of 10% market from unorganized sector to organized sector. He said increasing health awareness regarding importance of good sleep and rise in buying capacity of consumers will result into aroud 10% year on year growth in mattresses business.

Century Mattresses has 4,000 dealers and 200 exclusive brand outlets(EBOs) nationwide. Gujarat has 200 dealers and 10 EBOs. Malani said company plans to increase the number of EBOs in Gujarat to 50 and dealers to 500 in next two years.

The company also supplies mattresses to IKEA in India and also at overseas locations.

The company makes mattresses in price range of Rs. 8,000 to Rs. 80,000 and in size range of 4 inch to 12 inches.

Total size of this industry according to Malani is Rs. 10,000 crore of which 40% is in organized sector.

The company has recently launched varieties of kinds of mattresses such as green gel layer cool beds and roll-pack mattresses.

The company has also signed International Tennis Star Sania Mirza as its Brand Ambassador. Centuary has launched India’s First Branded Baby Mattress called ‘Beddy’.

DeshGujarat