ReDi sensitises Ahmedabad netizens to make a positive impact through Social Media

Ahmedabad: The ‘Social Media Day 2016’ deliberations in the city saw a potpourri of thoughts and ideas on value-based communications approach being exchanged. A chain of inspiring ideas and novel thoughts got generated at the idea encouraging platform at ReDi, a joint collaboration between Simulations Public Relations, TejSolPro and Communicate Karo. Presented by Shivalik group, this year’s edition saw a variegated mix of topics on current trends of brand communications and overall communication flow on the virtual arena grip the audiences’ attention.

Speaking on the impact of communication on the virtual media platform, Bharat Nayak, Founding Member of Logical Indian, said, “The best thing about social media is that it is democratic wherein every citizen active on social media plays the role of an influencer.” Mr. Nayak touched upon the topic of Logically Speaking on Digital Responsibility.

Highlighting on the need to providing a conducive virtual platform to children, Ms Laxmi Bhawani, Head, UNICEF Gujarat Field Office, UNICEF India, speaking on ‘Social Media For Cause Based Communications’ said, “Being responsibly digital is about providing access and safe space to children in the digital world. And social media has a great role to play in transforming India wherein the right information can reach at the right time.”

On the overwhelming response that ReDi generated in the city, Shailesh Goyal, Co-organizer & Director, Simulations Public Affairs Management Services Pvt. Ltd. said, “The event captured the pulse of the masses, especially the youngsters who are exploring the potential of virtual connect almost every second of their lives. It is here that understanding the importance of creating a responsible digital world around becomes important.”

Pushpendra Singh, Vice-President – Omni–Channel, (Retail & Digital), Telenor Digital, during his address on ‘Digital Media for Brands, the New Focal Point’, said, “Education will play the key role as we enable masses to be more aware about the digital medium. What is important today is to touch upon an emotional connect with the masses.”

Presenting a different perspective on how brands are viewing the social media platform, Nitin Bhatia, Director & Founding Member of the Indian operations of Meltwater Group, said, “Brands no longer want to limit themselves by monitoring what people are talking about them. Today brands have become ‘Customer Obsessive’ and are willing to know everything about their current and future buyers.”

An involved panel discussion on the potential of the Social Media to create awareness on various subjects saw panelists from across different cross sections of life present an overview on different aspects of the digital age. The panelists included M Nagarajan, IAS, CEO of Smart City Surat, Surat Municipal Corporation, Japan Pathak, Founder & Editor, Desh Gujarat and Prakash Subramanian, Digital Sales (Mumbai), Hotstar, and Mr.Akshay Sethia, CEO, Dezine Brainz.

The ReDi’s Social Media Day 2016 was presented by Shivalik Group and supported by Dezine Brains, Social Krossroads and Damson; with Hats and Beards as the Design partner and Novotel hotel as the hospitality partner.

– Communication