The above video is a music video on Gujarat salutes the spirit of Gujarat in the face of adversity. Made on the lines of the song ‘Mile sur mera tumhara…’, which had the concept of national integration.

Manish Bhatt, Mumbai-based advertising guru and the force behind ‘Jityu hamesha Gujarat’ video composed this song on the same meter as Zaverchand Meghani’s famous song ‘Lagyo kasumbi no rang.’

The idea came to him when watching a dayro in Mumbai. He suddenly realised that he had nothing to carry forward for his children due to prolonged stay outside Gujarat.He then conceputalised this song by improvising on the original. According to him, it is more like a feeling of pride that makes the song soulful.

A sequence of this film was shot in the majestic Adalaj ni Vav with the entire team, including known faces of the entertainment industry such as Prachi Desai, Tanvi Vyas, Nidhi Seth and Mauli Dave. The crew members are going to shoot extensively in central and south Gujarat in the coming days.

The other team members are Rajat Dholakiya, a renowned ad music composer, Khantil Mehta, an advertising and public relations firm partner from Ahmedabad and crew members of BR Chopra Films, who gave executive and production support.

The video features everything from the state its sand, seas, gardens and heritage sites, celebrities and commoners, industries and even riots. Khantil Mehta wanted to showcase what the state is all about entrepreneurship, never-say-die spirit, cultural heritage and above all compassion.

The shooting began in October 2008. While prominent Gujarati singers like Hemant Chauhan, Ashit and Hema Desai, Diwaliben Bhil, Shyamal-Soumil and Hari Bharwad recorded the song in Mumbai last month, shooting happened at various locations across the state.