Man Duped of ₹2.53 Crore in Instagram Distributorship Scam; Two Held in Gujarat

Gandhinagar: The Cyber Centre of Excellence in Gandhinagar has busted a cyber-fraud racket that allegedly duped a man of ₹2.53 crore by posing as representatives of a company and luring him with a distributorship opportunity promoted through Instagram, police said on Tuesday.

Two men, identified as Kishan Savaliya (30) and Haja Rathod (32), were arrested from Savarkundla in Amreli district. Police said the accused allegedly arranged bank accounts that were used by the cyber-fraud network to receive money.

According to the investigation, the gang promoted a company named Myer Holding on Instagram and asked the complainant to register as a distributor. He was instructed to list products on the platform and deposit 80% of their value into designated bank accounts. At the same time, the platform showed a 20% profit in dollars in his digital wallet, making the scheme appear genuine.

The fraud came to light after the complainant began receiving bulk orders. His store account was then allegedly frozen, and the fraudsters demanded additional payments to unlock it.

Police said the accused collected ₹2.53 crore through multiple bank accounts as part of the scam. During the investigation, officials found transactions of more than ₹25 lakh in accounts linked to the arrested duo and traced 34 cybercrime complaints connected to the network. DeshGujarat.